Tips
All of our campaign contained about three pieces one to happened towards more and you can partly overlapping schedules (as the revealed regarding the schedule within the Contour 1 ): (i) a strategy released on the MSM matchmaking apps and you will other sites, (ii) adverts on websites online from homosexual events and you will nightclubs and you will (iii) an effective poster and you may postcard-established campaign within the nightclubs and you may intercourse-on-premises sites and you can during a homosexual-lesbian path festival. Into the strategy towards relationship software and you will other sites, i determined this new regularity off advertising shown and then click-due to costs (CTR) and you will examined the latest separate effect of format and you may program into number out of clicks using a negative binomial regression model. I examined new procedures? victory of the their come to (i.elizabeth. quantity of impressions, quantity of ticks for the a post, level of web page check outs towards SOHSA outbreak webpages) and you may impression (experience with the break out in the MSM community and you will decrease in just how many instances) using a survey during the a homosexual-lesbian street event and you will contrasting the fresh outbreak way along with other places.
Webpage check outs towards English and you may German style of brand new SOHSA break out web site weekly, with regards to procedures launched while in the a beneficial hepatitis An excellent outbreak one of men who have sex having guys, Berlin, 2017 (letter = 17,163)